Toys

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The ultimate toy guide

We've rounded up the season's top toys.

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Enter the world of best-selling, trending toys that are on every kid's wishlist.

Enter the world of best-selling, trending
toys
that are on every kid's wishlist.

Shop now

Discover can't-miss toy arrivals they'll love, all in one place.

Discover can't-miss toy arrivals they'll love, all
in one place.

Shop now

The characters they’ll love to open on Christmas morning

Shop now

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Our top deals

What's trending now

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Shop by Age Top Toys List Dolls & Dollhouses Games & Puzzles Vehicle & Remote Control Action Figures & Playsets Stuffed Animals Riding Toys Outdoor Toys Crafts & Educational Toys Pretend Play Building Toys Collectibles

Barbie
Dream Plane 15-Piece Airplane Playset with Working Microphone
$70.46; 19% off; with code FRIEND;
Current sale price $78.29; Previous price $86.99;
Friends & Family: $20 in Star Money per $100
(28)
VTech
LeapFrog Magic Adventures Globe
$72.89; 19% off; with code FRIEND;
Current sale price $80.99; Previous price $89.99;
Friends & Family: $20 in Star Money per $100
(73)
Contixo
R1 Interactive Robot Toy, Voice Control, Dancing, Singing, Ages 3-8
Current price $31.49; 10% off; with code FRIEND;
; Previous price $34.99;
(8)
Lionel
O Gauge Peppermint Railroad Christmas Bluetooth 5.0 Train Set
Current price $413.99; 10% off; with code FRIEND;
; Previous price $459.99;
Friends & Family: $20 in Star Money per $100
Mattel Brick Shop
NEW! Hot Wheels Lamborghini Miura P400 SV 1523-Piece Building Set, Ages 17+
$105.29; 19% off; with code FRIEND;
Current sale price $116.99; Previous price $129.99;
Friends & Family: $20 in Star Money per $100
(23)
Barbie
2026 Holiday 13" Collectible Blonde Hair Fashion Doll
Current price $44.09; 10% off; with code FRIEND;
; Previous price $48.99;
Friends & Family: $20 in Star Money per $100
(40)
3Doodler
Start+ Essentials 3D Printing Pen Set
Current price $44.99; 10% off; with code FRIEND;
; Previous price $49.99;
Friends & Family: $20 in Star Money per $100
(97)
Bluey
Road Trip Interactive Multi-Piece Playset, Ages 1.5+
$32.39; 19% off; with code FRIEND;
Current sale price $35.99; Previous price $39.99;
Friends & Family: $20 in Star Money per $100
(62)
Mattel
UNO Stacko Game for Kids and Family
Current price $13.49; 10% off; with code FRIEND;
; Previous price $14.99;
Friends & Family: $20 in Star Money per $100
(15)
Hot Wheels
1:64 Scale Die-Cast Toy Vehicles, Styles May Vary, 20-Pack
$21.86; 19% off; with code FRIEND;
Current sale price $24.29; Previous price $26.99;
Friends & Family: $20 in Star Money per $100
(104)
Discovery
Hungry T-Rex Shooting Competition Hand-Eye Coordination Game, Ages 6+
Current price $31.49; 10% off; with code FRIEND;
; Previous price $34.99;
Friends & Family: $20 in Star Money per $100
(171)
World Tech Toys
Marvel Licensed Ultimate Spider-Man Vs the Sinister Six Electric Powered Jetpack RC Helicopter
$33.74; 33% off; with code FRIEND;
Current sale price $37.49; Previous price $49.99;
Friends & Family: $20 in Star Money per $100
(335)
Barbie
Day at the Fair Color-Change Face-Paint and Photo Stand Playset, Ages 3+
$13.49; 59% off; with code FRIEND;
Current sale price $14.99; Previous price $32.99;
Friends & Family: $20 in Star Money per $100
(39)
Discovery #MINDBLOWN
Jellyfish Aquarium Lamp Set with 16 Light Effects
Current price $31.49; 10% off; with code FRIEND;
; Previous price $34.99;
Friends & Family: $20 in Star Money per $100
(294)
Cars
Disney and Pixar Mini Racers Die-Cast Vehicles Set
$40.49; 19% off; with code FRIEND;
Current sale price $44.99; Previous price $49.99;
Friends & Family: $20 in Star Money per $100
(8)
Disney Princess
Singing Elsa 11" Light-Up Fashion Doll, Ages 3+
$18.22; 32% off; with code FRIEND;
Current sale price $20.24; Previous price $26.99;
Friends & Family: $20 in Star Money per $100
(16)
Toy Story
5 Buzz Lightyear Hi-Tech Edition Flying RC Rechargeable Action Figure, Ages 8+
$58.13; 24% off; with code FRIEND;
Current sale price $64.59; Previous price $75.99;
Friends & Family: $20 in Star Money per $100
(26)
Hasbro
Battleship Classic Strategy Board Game, Ages 7+
Current price $16.19; 10% off; with code FRIEND;
; Previous price $17.99;
Friends & Family: $20 in Star Money per $100
(49)
Barbie
Deluxe Style Closet with Spin Style Feature, 20+ Pieces Playset
$36.44; 33% off; with code FRIEND;
Current sale price $40.49; Previous price $53.99;
Friends & Family: $20 in Star Money per $100
(1)
VTech
KidiZoom Creator Cam Ultra Digital Video Camera
$56.69; 19% off; with code FRIEND;
Current sale price $62.99; Previous price $69.99;
Friends & Family: $20 in Star Money per $100
(1)
Bluey
Lights and Sounds 36-Piece House Playset, Ages 3+
Current price $179.99; 10% off; with code FRIEND;
; Previous price $199.99;
Friends & Family: $20 in Star Money per $100
(10)
SUPER MARIO
Hatchin' Yoshi Interactive Figure
$45.89; 24% off; with code FRIEND;
Current sale price $50.99; Previous price $59.99;
Friends & Family: $20 in Star Money per $100
(33)

Are you shopping for a specific brand?

Barbie
NEW! Dream Besties Weekend Getaway Teresa 11.73" Travel-Themed Fashion Doll with 7 Accessories, Ages 4+
$14.84; 33% off; with code FRIEND;
Current sale price $16.49; Previous price $21.99;
Friends & Family: $20 in Star Money per $100
(24)
Cars
NEW! Disney and Pixar Action Scene Lightning McQueen Battery-Powered Toy Car with Sound Effects
$43.73; 19% off; with code FRIEND;
Current sale price $48.59; Previous price $53.99;
Friends & Family: $20 in Star Money per $100
(25)
Little People
Caring Fun Two-Story Barn 6-Piece Playset, Ages 1+
$38.06; 19% off; with code FRIEND;
Current sale price $42.29; Previous price $46.99;
Friends & Family: $20 in Star Money per $100
(63)
Marvel
NEW! Doctor Doom Light-Up Voice-Activated Power Surge FX Mask, Ages 5+
Current price $26.99; 10% off; with code FRIEND;
; Previous price $29.99;
Friends & Family: $20 in Star Money per $100
(26)
VTech
Cutie Paws Interactive Learning Light-Up 5-Piece Playset, Ages 12-24 Months
$22.67; 19% off; with code FRIEND;
Current sale price $25.19; Previous price $27.99;
Friends & Family: $20 in Star Money per $100
(16)
Spider-Man
Brand New Day 2-in-1 Super Web Slinger, Ages 5+
$15.29; 24% off; with code FRIEND;
Current sale price $16.99; Previous price $19.99;
Friends & Family: $20 in Star Money per $100
(30)
Educational Insights
Pete the Cat Hot Dots Kindergarten Reading and Math Interactive Book, Ages 5+
Current price $24.29; 10% off; with code FRIEND;
; Previous price $26.99;
Friends & Family: $20 in Star Money per $100
(2)
VTech
Sit-to-Stand Interactive Activity Walker with Detachable Activity Panel
$38.06; 19% off; with code FRIEND;
Current sale price $42.29; Previous price $46.99;
Friends & Family: $20 in Star Money per $100
(49)
Cars
Large-Scale Disney and Pixar Lightning McQueen Lights and Sounds Toy Vehicle
$17.81; 19% off; with code FRIEND;
Current sale price $19.79; Previous price $21.99;
Friends & Family: $20 in Star Money per $100
(27)
Cars
Die-Cast Disney and Pixar Mini Racers Toy Vehicles, 10-Pack
$24.29; 19% off; with code FRIEND;
Current sale price $26.99; Previous price $29.99;
Friends & Family: $20 in Star Money per $100
(25)
Contixo
TK2 Kids Video Walkie Talkies with Camera, 2-Inch Color Screen, Rechargeable, Blue and Pink 2-Pack
Current price $40.50; 10% off; with code FRIEND;
; Previous price $45.00;
(1)
HONGGE
NEW! Marble Run Glow-in-the-Dark 150-Piece Building Set, Ages 3+
$36.99; 69% off; with code FRIEND;
Current sale price $41.10; Previous price $117.43;
Play-Doh
Stamp and Spin Pizza Playset, Ages 3+
Current price $14.39; 10% off; with code FRIEND;
; Previous price $15.99;
Friends & Family: $20 in Star Money per $100
(20)
Spider-Man
Power-Charge Interactive with LED Lights 14.5" Action Figure, Ages 4+
$38.24; 24% off; with code FRIEND;
Current sale price $42.49; Previous price $49.99;
Friends & Family: $20 in Star Money per $100
(47)
Spider-Man
Wisecrackin' Glow Electronic Mask, Ages 5+
$22.94; 24% off; with code FRIEND;
Current sale price $25.49; Previous price $29.99;
Friends & Family: $20 in Star Money per $100
(33)
Hot Wheels
City Mega Garage Playset Cars
$48.59; 19% off; with code FRIEND;
Current sale price $53.99; Previous price $59.99;
Friends & Family: $20 in Star Money per $100
(96)
World Tech Toys
Marvel Spidey and His Amazing Friends Electronic Wood Tabletop Air Hockey Table, Ages 4+
$26.99; 33% off; with code FRIEND;
Current sale price $29.99; Previous price $39.99;
Friends & Family: $20 in Star Money per $100
(40)
My Arcade
Micro Player Pro 6.7" Galaga Portable Retro Arcade Game (2 in 1
Current price $40.49; 10% off; with code FRIEND;
; Previous price $44.99;
Friends & Family: $20 in Star Money per $100
(1)
Make It Real
Disney Princess Castle Style DIY Bracelet Kit
Current price $17.99; 10% off; with code FRIEND;
; Previous price $19.99;
Friends & Family: $20 in Star Money per $100
(3)
Spider-Man
Savage Smash Hulk 13.5" Action Figure, Ages 4+
$25.24; 23% off; with code FRIEND;
Current sale price $28.04; Previous price $32.99;
Friends & Family: $20 in Star Money per $100
(39)
VTech
Doodle and Draw Learning Center Toy
$22.67; 19% off; with code FRIEND;
Current sale price $25.19; Previous price $27.99;
Friends & Family: $20 in Star Money per $100
(79)
Hasbro Games
Hasbro Gaming Connect 4, 42-Piece Board Game
Current price $8.99; 10% off; with code FRIEND;
; Previous price $9.99;
Friends & Family: $20 in Star Money per $100
(33)
HONGGE
Kids 3-Wheel Electric Ride-On Motorcycle with LED Lights and Music
$99.99; 69% off; with code FRIEND;
Current sale price $111.10; Previous price $317.43;
(3)
Barbie
Supermarket Shopping Doll Playset with Accessories Shopping Cart
$13.49; 46% off; with code FRIEND;
Current sale price $14.99; Previous price $24.99;
Friends & Family: $20 in Star Money per $100
(49)
My Arcade
Pac-Man 45th Anniversary Mighty Player Portable Retro Arcade
Current price $107.99; 10% off; with code FRIEND;
; Previous price $119.99;
Friends & Family: $20 in Star Money per $100
Toy Story
NEW! Slinky Dog Pull Toy, Ages 18 Months+
Current price $23.39; 10% off; with code FRIEND;
; Previous price $25.99;
Friends & Family: $20 in Star Money per $100
(34)
Sesame Street
NEW! Elmo's Sesame Snacks Interactive 10-Piece Vending Machine Playset, Ages 2+
Current price $35.99; 10% off; with code FRIEND;
; Previous price $39.99;
Friends & Family: $20 in Star Money per $100
(13)
Fisher Price
Music Parade Ride-On with Light-Up Keyboard, Push Handle & Extra-Wide Wheels, Ages 1-3
$28.34; 19% off; with code FRIEND;
Current sale price $31.49; Previous price $34.99;
Friends & Family: $20 in Star Money per $100
(11)
Make It Real
Juicy Couture Luxe 26-Piece Cosmetic Set, Ages 8+
Current price $22.49; 10% off; with code FRIEND;
; Previous price $24.99;
Friends & Family: $20 in Star Money per $100
(9)
Fisher Price
Smart Stages Puppy Interactive Musical Learning Toy, 1-Piece, Ages 6-36 Months
$16.19; 19% off; with code FRIEND;
Current sale price $17.99; Previous price $19.99;
Friends & Family: $20 in Star Money per $100
(59)
Make It Real
Juicy Couture Nail Polish Chic Design Set, Ages 8+
Current price $13.49; 10% off; with code FRIEND;
; Previous price $14.99;
Friends & Family: $20 in Star Money per $100
(2)
Sonic
Knuckles as Superman and Superman Ultimate Hero Pack 2-Piece Action Figures, Ages 3+
$19.12; 23% off; with code FRIEND;
Current sale price $21.24; Previous price $24.99;
Friends & Family: $20 in Star Money per $100
(4)
World Tech Toys
Transformers Rescue Bots Academy Take-Apart 68-Piece Tool Bench Playset, Ages 3+
Current price $44.99; 10% off; with code FRIEND;
; Previous price $49.99;
Friends & Family: $20 in Star Money per $100
(16)
Barbie
NEW! Chelsea Summer Vacation Pool Party Waterslide Small Doll Playset with Chelsea Doll & Accessories
$14.84; 33% off; with code FRIEND;
Current sale price $16.49; Previous price $21.99;
Friends & Family: $20 in Star Money per $100
Fisher Price
Fisher-Price® Laugh & Learn® Mix & Learn DJ Table
$40.49; 19% off; with code FRIEND;
Current sale price $44.99; Previous price $49.99;
Friends & Family: $20 in Star Money per $100
(112)
Hasbro
Hungry Hungry Hippos Board Game, Ages 4+
Current price $17.99; 10% off; with code FRIEND;
; Previous price $19.99;
Friends & Family: $20 in Star Money per $100
(40)
World Tech Toys
Spider-Man Mini Tabletop Pinball Game, Ages 4+
$14.21; 29% off; with code FRIEND;
Current sale price $15.79; Previous price $19.99;
Friends & Family: $20 in Star Money per $100
(36)

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