- Conscious ingredients - Products must be of from certain chemicals, like parabens, sulfates, phthalates,silicones, mineral oils, and petroleum. Additional restrictions apply to ingredients like microbeads, palm oil, and zinc oxide. 
- Cruelty-free - Products must not have been tested on animals in any form or at any stage of development, production or supply chain. 
- Vegan - Ingredients may not be derived from animals or any animal by-products. 
- Packaged with care - Packaging must meet at least one of the following criteria: reusable or refillable, made of 50%+recycled content (20% for glass) or FSC-certified materials or be bio-based. 
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SDD=BOPS=Body CareHair CareMakeupSkin CareEye MakeupFace MakeupFacial MasksLip MakeupClarinsRMS BeautyTONYMOLY0.0|9.9910.0|20.020.0|30.030.0|40.040.0|50.0TravelConscious IngredientsCruelty FreePackaged with CareVeganAntioxidantsBeeswaxCeramideCoconut OilHyaluronic AcidMineralOrganicPeptidesRetinoid/RetinolRoseSPFVitamin AVitamin CVitamin EB Corp-VerifiedConscious BeautyFairtrade-VerifiedMineral SunscreenNaturalGluten FreeHypo-allergenicMineral Oil FreeOil FreeParaben FreePetroleum FreePhthalate FreeSilicone FreeSulfate FreeWaterproofBrighteningDry SkinFirm & LiftHydrationGift with PurchaseOffer code FRIENDBronzerColor CorrectorConcealerFoundationHighlighterTinted MoisturizerLip Balms & TreatmentsLip GlossLip LinerLip OilLip PlumpersLipstickBlackBlueBrownGrayIvory/CreamMultiOrangePinkPurpleRedTan/BeigeWhiteYellow5 stars4 stars & up3 stars & up