Makeup

(133)

’Tis the season to go bold everyday 15% OFF

Get stellar shimmer & berry magic with our celestial glow trend. Look for items labeled FRIEND

Shop now

Advent Calendars are here!

A little treat, every day

From skin care to new lip shades, find a new favorite with our advent calendars.

Shop now

Featured Categories

What's trending now

Brands we love

Shiseido
Benefiance Wrinkle Smoothing Day Cream SPF 23, 1.7-oz.
Current price $66.30; 15% off; with code FRIEND;
free gift with purchase
(942)
Shiseido
Benefiance Wrinkle Smoothing Eye Cream
Current price $56.95; 15% off; with code FRIEND;
free gift with purchase
(2,947)
Shiseido
Ultimune Power Infusing Serum
Current price From $67.15 to $178.50; From 15% to 15% off; with code FRIEND;
free gift with purchase
(96)
Shiseido
Vital Perfection Uplifting & Firming Advanced Cream, 1.7 oz.
Current price $123.25; 15% off; with code FRIEND;
free gift with purchase
(668)
Shiseido
Clear Sunscreen Stick SPF 50+, 20 g
Current price $28.05; 15% off; with code FRIEND;
free gift with purchase
(1,509)
Shiseido
2-Pc. Ultimune Power Infusing Serum + Refill Set, Exclusively at Macy's
Current price $153.00; 15% off; with code FRIEND;
free gift with purchase
(685)
Shiseido
Urban Environment Sunscreen SPF 42, 1 oz.
Current price $33.15; 15% off; with code FRIEND;
free gift with purchase
(3,698)
Shiseido
4-Pc. Vital Perfection Advanced Lift & Firm Skin Care Set
Current price $123.25; 15% off; with code FRIEND;
free gift with purchase
(735)
Shiseido
4-Pc. Future Solution LX Regenerating Cream Set
Current price $255.00; 15% off; with code FRIEND;
free gift with purchase
(1,263)
Shiseido
Future Solution LX Concentrated Brightening Softener, 5.7 oz.
Current price $106.25; 15% off; with code FRIEND;
free gift with purchase
(67)

Sponsored

Koh Gen Do
Maifanshi Aqua Foundation, 1.01 oz.
Current price $100.30; 15% off; with code FRIEND;
; Previous price $118.00;
free gift with purchase
(218)
bareMinerals
COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
Current price $33.15; 15% off; with code FRIEND;
; Previous price $39.00;
Women Founded
(2,570)
JLo Beauty
Hydrate. Brighten. Highlight 4-Piece Set
$54.40; 15% off; with code FRIEND;
Previous price $64.00;
(103)
Too Faced
Born This Way Undetectable Medium-To-Full Coverage Foundation, 1 oz.
Current price $40.80; 15% off; with code FRIEND;
; Previous price $48.00;
LGBTQ Founded
(12)
Too Faced
Born This Way Super Coverage Multi-Use Sculpting Concealer
Current price $30.60; 15% off; with code FRIEND;
; Previous price $36.00;
LGBTQ Founded
(157)
Smashbox
Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25, 1.4-oz.
Current price $34.85; 15% off; with code FRIEND;
; Previous price $41.00;
free gift with purchase
(400)
bareMinerals
BAREPRO 24hr Wear Matte Liquid Foundation SPF 20
Current price $44.00; ;
Women Founded
(1,026)
Smashbox
Always On Skin-Balancing Foundation, 1 oz.
Current price $38.25; 15% off; with code FRIEND;
; Previous price $45.00;
free gift with purchase
(1,045)
AMAZINGCOSMETICS
SMOOTH Creme Concealer & Foundation Duo
Current price $34.00; 15% off; with code FRIEND;
; Previous price $40.00;
Women Owned
Kylie Cosmetics
Power Plush Longwear Foundation, 1 oz.
Current price $32.30; 15% off; with code FRIEND;
; Previous price $38.00;
Women Founded
(1,170)
Urban Decay
Quickie 24H Multi-Use Hydrating Full Coverage Concealer, 0.55 oz.
Current price $28.05; 15% off; with code FRIEND;
; Previous price $33.00;
Women Founded
(2,554)
Anastasia Beverly Hills
Tinted Lip Gloss
Current price $19.55; 15% off; with code FRIEND;
; Previous price $23.00;
(830)
Koh Gen Do
Maifanshi Moisture Foundation, 0.71 oz.
Current price $102.00; 15% off; with code FRIEND;
; Previous price $120.00;
free gift with purchase
(97)
Smashbox
Always On Longwear Matte Liquid Lipstick
Current price $22.95; 15% off; with code FRIEND;
; Previous price $27.00;
free gift with purchase
(474)
Kylie Cosmetics
2-Pc. Matte Lip Kit
Current price $29.75; 15% off; with code FRIEND;
; Previous price $35.00;
Women Founded
(2,813)
Anastasia Beverly Hills
Luminous Foundation, 1.01-oz.
Current price $40.80; 15% off; with code FRIEND;
; Previous price $48.00;
(878)
Koh Gen Do
Long Lush Treatment Mascara
Current price $60.35; 15% off; with code FRIEND;
; Previous price $71.00;
free gift with purchase
(51)
PÜR
4-in-1 Sculpting Concealer with Skincare Ingredients
Current price $20.40; 15% off; with code FRIEND;
; Previous price $24.00;
(1,428)
Wander Beauty
Mile High Club Length & Define Mascara
Current price $22.10; 15% off; with code FRIEND;
; Previous price $26.00;
(2,217)
Too Faced
Lip Injection Longwear Power Plumping Cream Liquid Lipstick
Current price $24.65; 15% off; with code FRIEND;
; Previous price $29.00;
LGBTQ Founded
(46)
Anastasia Beverly Hills
Impeccable Blurring Second-Skin Matte Foundation
Current price $41.65; 15% off; with code FRIEND;
; Previous price $49.00;
(2,554)
Grande Cosmetics
GrandeBROW Brow Enhancing Serum (4 Month Supply)
Current price $73.00; ;
15% off use: FRIEND
(1,469)
Too Faced
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Current price $22.10; 15% off; with code FRIEND;
; Previous price $26.00;
LGBTQ Founded
(10,109)
Kylie Cosmetics
Power Plush Longwear Concealer, 0.16 oz.
Current price $23.80; 15% off; with code FRIEND;
; Previous price $28.00;
Women Founded
(1,089)
Wander Beauty
Mile High Club Length & Define Mascara
Current price $22.10; 15% off; with code FRIEND;
; Previous price $26.00;
NYX Professional Makeup
Can't Stop Won't Stop Contour Concealer, 0.11 oz.
Current price $8.07; 15% off; with code FRIEND;
; Previous price $9.50;
(1,409)
Urban Decay
Hydromaniac Hydrating Dewy Foundation for Dry Skin
Current price $29.75; 15% off; with code FRIEND;
; Previous price $35.00;
Women Founded
(3,299)
Anastasia Beverly Hills
Microstroke Brow Pen
Current price $23.80; 15% off; with code FRIEND;
; Previous price $28.00;
(1,278)
Urban Decay
Vice Lip Bond Longwear Liquid Lipstick
Current price $23.80; 15% off; with code FRIEND;
; Previous price $28.00;
Women Founded
(2,582)
Smashbox
Always On Mood Board Eye Shadow Palette, 0.24 oz.
Current price $33.15; 15% off; with code FRIEND;
; Previous price $39.00;
free gift with purchase
(1)
Smashbox
Super Fan Lash Lengthening Mascara
Current price $23.80; 15% off; with code FRIEND;
; Previous price $28.00;
free gift with purchase
(595)
Smashbox
Always On Mood Board Eye Shadow Palette, 0.24 oz.
Current price $33.15; 15% off; with code FRIEND;
; Previous price $39.00;
free gift with purchase
(15)
IT Cosmetics
Superhero Elastic Stretch Volumizing and Lengthening Mascara
Current price $23.80; 15% off; with code FRIEND;
; Previous price $28.00;
free gift with purchase
(2,454)
butter LONDON
3-Pc. Day-To-Night Essentials Set
$32.30; 15% off; with code FRIEND;
Previous price $38.00;
(1)
NYX Professional Makeup
Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Current price $9.35; 15% off; with code FRIEND;
; Previous price $11.00;
(668)
Koh Gen Do
Liquid Rouge Lasting Color Balm
Current price $49.30; 15% off; with code FRIEND;
; Previous price $58.00;
free gift with purchase
Koh Gen Do
Aqua Foundation Illuminator, 0.20 oz.
Current price $70.55; 15% off; with code FRIEND;
; Previous price $83.00;
free gift with purchase
(22)
Too Faced
Better Than Sex Volumizing Mascara, Chocolate Brown
Current price $24.65; 15% off; with code FRIEND;
; Previous price $29.00;
LGBTQ Founded
(9,596)
Buxom Cosmetics
Plump Shot Lip Serum, 0.14 oz.
Current price $24.65; 15% off; with code FRIEND;
; Previous price $29.00;
(5)
Wander Beauty
In Neutral Eyeshadow Palette
Current price $35.70; 15% off; with code FRIEND;
; Previous price $42.00;
Tarte
Tartelette XL Tubing Mascara
Current price $23.80; 15% off; with code FRIEND;
; Previous price $28.00;
Women Founded
(2,876)
NYX Professional Makeup
Shine Loud High-Shine Long-Lasting Liquid Lipstick
Current price $11.05; 15% off; with code FRIEND;
; Previous price $13.00;
(1,780)
Anastasia Beverly Hills
Magic Touch Concealer, 0.4 oz.
Current price $27.20; 15% off; with code FRIEND;
; Previous price $32.00;
(3,225)
Kylie Cosmetics
Matte Liquid Lipstick
Current price $18.70; 15% off; with code FRIEND;
; Previous price $22.00;
Women Founded
(1,887)
NYX Professional Makeup
NEW! 10-Pc. Holiday Butter Gloss Vault Gift Set
$42.50; 15% off; with code FRIEND;
Previous price $50.00;
(1)
bareMinerals
Mineralist Lasting Matte Liquid Lipstick
Current price $19.55; 15% off; with code FRIEND;
; Previous price $23.00;
Women Founded
(421)
NYX Professional Makeup
Can't Stop Won't Stop Full Coverage Foundation, 1-oz.
Current price $12.75; 15% off; with code FRIEND;
; Previous price $15.00;
(2,681)
NYX Professional Makeup
Micro Brow Pencil
Current price $10.20; 15% off; with code FRIEND;
; Previous price $12.00;
(1,952)
Grande Cosmetics
GrandeDRAMA Intense Thickening Mascara
Current price $25.00; ;
15% off use: FRIEND
(326)
Anastasia Beverly Hills
Tinted Brow Gel
Current price $18.70; 15% off; with code FRIEND;
; Previous price $22.00;
(1,700)
NYX Professional Makeup
NEW! 4-Pc. Holiday Butter Gloss Gift Set
$17.00; 15% off; with code FRIEND;
Previous price $20.00;
(419)
Grande Cosmetics
GrandeMASCARA Conditioning Peptide Mascara
Current price $25.00; ;
15% off use: FRIEND
(806)
Kylie Cosmetics
2-Pc. Velvet Lip Set
$29.75; 15% off; with code FRIEND;
Previous price $35.00;
Women Founded
(670)
Anastasia Beverly Hills
Glow Seeker Powder Highlighter, 0.39 oz.
Current price $34.00; 15% off; with code FRIEND;
; Previous price $40.00;
(1,601)
Too Faced
Disco Crush High-Shine Glitter Eye & Face Sparkle
Current price $25.50; 15% off; with code FRIEND;
; Previous price $30.00;
LGBTQ Founded
(4)
Anastasia Beverly Hills
Smooth Blur Contour Stick
Current price $28.90; 15% off; with code FRIEND;
; Previous price $34.00;
(613)
HALEYS Beauty
Re-Wind Blurring Full Coverage Concealer
$14.88; 40% off; with code FRIEND;
Current sale price $17.50; Previous price $25.00;
free gift with purchase
(6)
NYX Professional Makeup
Lift & Snatch Brow Tint Pen Waterproof Eyebrow Pen
Current price $11.05; 15% off; with code FRIEND;
; Previous price $13.00;
(1,147)
NYX Professional Makeup
Epic Ink Waterproof Liquid Liner
Current price $8.50; 15% off; with code FRIEND;
; Previous price $10.00;
(3,766)
Tarte
Maracuja Juicy Glow Skin Tint
Current price $35.70; 15% off; with code FRIEND;
; Previous price $42.00;
Women Founded
(157)

1
2
3

Shop by category

Face Eyes Lips Nails Brushes & Tools Virtual Try On